Benchmarking is very interesting for:

  • Companies with multiple branches or franchises, to give each branch insight into their relative performance and let them learn from the best.
  • Auditors and consultants to offer their customers more value and to position their self as experts on a specific topic, field or industry.
  • Industry associations, to help their members on relevant market information and performance improvement and thus be more valuable to members.
"Applies to all organizations: Offering benchmarking is an effective way to add value to your relationships."
 
 

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